"Squid Game 3" Dominates K-Drama Rankings, Toppling "Our Unwritten Seoul" for July's Top Spot

The battle for K-drama supremacy intensified in July, with Netflix's global phenomenon, "Squid Game 3," reclaiming its throne as the most popular and beloved series. According to the latest brand reputation rankings released by the Korean Business Research Institute, the highly anticipated third season, starring Lee Jung-jae, surged past last month's frontrunner, Park Bo-young and Park Jin-young's "Our Unwritten Seoul," to claim the coveted number one position.

The comprehensive data, gathered between June 8 and July 8, 2025, by Star Today, meticulously analyzes various factors including viewership figures, audience interest, consumer participation, media coverage, online interaction, and community awareness. "Squid Game 3" achieved an impressive brand reputation index of 7,984,003, driven significantly by heightened interest in its streaming platform, Netflix, and its continued global appeal.

This triumph marks a significant shift in the competitive landscape of K-dramas, as both established hits and eagerly awaited new releases vie for audience attention.

The Top 20 K-Dramas for July, based on brand reputation rankings, are as follows:

1. Squid Game 3

2. Our Unwritten Seoul

3. Mercy for None

4. Good Boy

5. For Eagle Brothers

6. Head Over Heels

7. Queen’s House

8. Oh My Ghost Clients

9. Our Movie

10. The Haunted Palace

11. Tastefully Yours

12. Salon de Holmes

13. The First Night with the Duke

14. The Woman Who Swallowed the Sun

15. Spring of Youth

16. Hunter with a Scalpel

17. Desperate Mrs. Seon Ju

18. Taxi Driver

19. Good Luck!

20. Nine Puzzles

Looking ahead, the K-drama scene promises even more excitement with several major releases making their debut in July. Anticipation is high for "Law and the City," featuring Lee Jong-suk and Moon Ga-young, and "The Nice Guy," starring Lee Dong-wook and Lee Sung-kyung. Additionally, a wave of thrilling suspense stories, including "S Line," "Low Life," "Wall to Wall," "The Defects," and "Trigger," are set to captivate K-drama enthusiasts, potentially shaking up the rankings in the coming month.